Top Beauty & Cosmetics Websites in Serbia

Name: Top websites in Serbia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Serbia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jasmin.rs

342.86K

7.41%25.4K

92.59%317.46K

↓43.9%

↓12.36%

Direct

fragrantica.com

304.14K

18.39%55.95K

81.61%248.19K

↑35.17%

↓10.76%

Search

alexandar-cosmetics.com

240.74K

10.71%25.79K

89.29%214.95K

↓5.1%

↓19.42%

Direct

punmiris.com

203.12K

19.67%39.96K

80.33%163.16K

↑1.64%

↓3.49%

Search

metropoliten.rs

56.69K

18.38%10.42K

81.62%46.27K

↓34.05%

↑19.19%

Search

caretobeauty.com

40.91K

4.88%2K

95.12%38.92K

↑99.56%

↑245.67%

Direct

cvrlehairshop.rs

35.19K

9.85%3.47K

90.15%31.73K

↑61.97%

↑80.03%

Direct

sephora.com

32.35K

16.39%5.3K

83.61%27.05K

↑7.97%

↑8.01%

Search

oriflame.com

28.65K

9.47%2.71K

90.53%25.94K

↓49.69%

↑9.66%

Direct

avenalab.com

25.89K

36.98%9.58K

63.02%16.32K

↓11.97%

↓36.89%

Direct

douglas.de

20.96K

12.45%2.61K

87.55%18.35K

↓9.61%

↓22.56%

Direct

essenceofbeauty.rs

20.43K

-

100%20.43K

↑584.52%

↑412.82%

Direct

prodajakozmetike.com

18.9K

12.02%2.27K

87.98%16.63K

↓16.72%

↑0.55%

Direct

ultrasun.rs

17.73K

30.36%5.38K

69.64%12.35K

↓60.7%

↓17.34%

Direct

hederavita.rs

15.52K

19.88%3.09K

80.12%12.44K

↓47.41%

↑10.3%

Direct

incidecoder.com

14.68K

8.99%1.32K

91.01%13.36K

↓46.54%

↑98.57%

Direct

aponi.rs

13.43K

2.29%307

97.71%13.12K

↑4,018.71%

↓8.46%

Direct

yesstyle.com

12.8K

41.65%5.33K

58.35%7.47K

↓67.48%

↑201.83%

Direct

avon.rs

12.51K

63.37%7.93K

36.63%4.58K

↓66.77%

↓49.34%

Direct

forteseries.com

11.91K

3.57%425

96.43%11.48K

↑3,282.1%

↑493.72%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Serbia on February 2026

As of February 2026, jasmin.rs leads Beauty & Cosmetics in Serbia with 342.86K monthly visits. Its audience skews mobile-first (7.41% desktop / 7.41% mobile), and traffic is down month over month -43.9% and down year over year -12.36%. fragrantica.com holds second with 304.14K visits and a mobile-leaning mix (18.39% desktop / 81.61% mobile), while alexandar-cosmetics.com ranks third with 240.74K visits.

Across the leaders, essenceofbeauty.rs is the most mobile-first (100% of visits), whereas findation.com is the most desktop-reliant (100%). Momentum favors estetica.hr in the latest month (20,556.67%), while vichy.rs shows the steepest pullback.

Acquisition patterns also differ: jasmin.rs is driven primarily by search, jasmin.rs by direct, and jasmin.rs by referral; overall, 63 of the top 100 sites are direct-led, 35 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Serbia