Top Beauty & Cosmetics Websites in Mexico

Name: Top websites in Mexico (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Mexico, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.es

3.56M

11.09%395.4K

88.91%3.17M

↓30.94%

↑116.24%

Search

glamour.mx

1.36M

3.05%41.66K

96.95%1.32M

↓45.53%

↑16.83%

Direct

sephora.com.mx

862.92K

14.74%127.23K

85.26%735.69K

↓37.38%

↑15.06%

Direct

yesstyle.com

677.44K

16.03%108.58K

83.97%568.86K

↓14.98%

↑104.48%

Direct

ufra.com.mx

456.15K

11.04%50.37K

88.96%405.79K

↑48.82%

↑33.86%

Direct

fragrantica.com

433.68K

15.54%67.41K

84.46%366.27K

↑6.28%

↑54.78%

Search

loreal-paris.com.mx

433.11K

2.26%9.81K

97.74%423.3K

↑46.7%

↓69.44%

Direct

sallymexico.com

425.33K

9.24%39.28K

90.76%386.05K

↑82.28%

↑49.9%

Direct

natura.com.mx

396.37K

16.74%66.33K

83.26%330.03K

↑31.17%

↓43.26%

Direct

garnier.com.mx

359.74K

2.72%9.79K

97.28%349.95K

↓40.03%

↓40.45%

Direct

agendapro.com

334.35K

36.29%121.32K

63.71%213.03K

↓33.64%

↑4.89%

Direct

nivea.com.mx

326.32K

3.12%10.2K

96.88%316.13K

↓19.04%

↓30.56%

Direct

fraiche.com.mx

294.95K

11.77%34.73K

88.23%260.22K

↑24.43%

↓14.72%

Search

primor.eu

279.76K

2.99%8.36K

97.01%271.4K

↑197.3%

↑31.2%

Direct

kokobeautymx.com

245.99K

0.71%1.76K

99.29%244.23K

↑18,663.23%

↑665.65%

Direct

stylevana.com

228.44K

10.79%24.66K

89.21%203.78K

↓35.39%

↑2,295.68%

Direct

perfectcorp.com

224.16K

17.65%39.56K

82.35%184.6K

↓15.62%

↑21.4%

Search

maccosmetics.com.mx

211.93K

11.48%24.32K

88.52%187.61K

↑394.69%

↑51.24%

Direct

natura.com

206.63K

42.16%87.12K

57.84%119.51K

↓10.24%

↑41.82%

Direct

isdin.com

201.07K

6.34%12.75K

93.66%188.32K

↑328.28%

↓17.69%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Mexico on April 2026

As of April 2026, fragrantica.es leads Beauty & Cosmetics in Mexico with 3.56M monthly visits. Its audience skews mobile-first (11.09% desktop / 11.09% mobile), and traffic is down month over month -30.94% and up year over year 116.24%. glamour.mx holds second with 1.36M visits and a mobile-leaning mix (3.05% desktop / 96.95% mobile), while sephora.com.mx ranks third with 862.92K visits.

Across the leaders, shopmissa.com is the most mobile-first (100% of visits), whereas nuskin.com is the most desktop-reliant (100%). Momentum favors shopmissa.com in the latest month (45,984.34%), while catalogosmx.moda shows the steepest pullback.

Acquisition patterns also differ: fragrantica.es is driven primarily by search, fragrantica.es by direct, and fragrantica.es by referral; overall, 85 of the top 100 sites are direct-led, 15 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Mexico