Top Beauty & Cosmetics Websites in Germany

Name: Top websites in Germany (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Germany, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

douglas.de

4.06M

28.61%1.16M

71.39%2.9M

↓25.89%

↓3.58%

Direct

parfumo.de

3.13M

37.56%1.17M

62.44%1.95M

↓12.84%

↑17.03%

Direct

flaconi.de

2.73M

26.16%714.12K

73.84%2.02M

↓34.4%

↑8.75%

Direct

notino.de

1.2M

35.55%425.97K

64.45%772.22K

↑3.42%

↓8.73%

Direct

rituals.com

1.2M

14.3%171.3K

85.7%1.03M

↓30.02%

↓4.27%

Direct

treatwell.de

976.53K

28.7%280.24K

71.3%696.29K

↓8.96%

↑16.18%

Direct

sephora.de

787.61K

42.43%334.17K

57.57%453.44K

↓32.3%

↑40.58%

Direct

studiobookr.com

713.29K

9.1%64.92K

90.9%648.37K

↑45.33%

↑12.9%

Direct

parfumdreams.de

675.15K

46.06%310.97K

53.94%364.18K

↓16.68%

↓14.02%

Direct

planity.com

639.18K

17.15%109.6K

82.85%529.58K

↓13.58%

↑74.67%

Direct

fragrantica.de

638.4K

29.82%190.4K

70.18%448.01K

↓39.3%

↑35.27%

Direct

parfum-zentrum.de

598.81K

35.72%213.91K

64.28%384.89K

↓6.4%

↑64.99%

Direct

stylevana.com

490.74K

30.69%150.6K

69.31%340.14K

↑4.15%

↑22.94%

Direct

yesstyle.com

484.47K

43.68%211.61K

56.32%272.86K

↓13.2%

↑22.14%

Direct

fragrantica.com

473.35K

49.48%234.22K

50.52%239.12K

↓11.22%

↑34.74%

Direct

easycosmetic.de

456.86K

33.67%153.85K

66.33%303.02K

↓68.15%

↑24.17%

Direct

yves-rocher.de

402.65K

10.64%42.84K

89.36%359.81K

↓37.91%

↓5.26%

Direct

nivea.de

327.02K

14.45%47.26K

85.55%279.77K

↑27.75%

↓48.72%

Direct

doterra.com

292.21K

31.39%91.74K

68.61%200.47K

↓40.42%

↑72.45%

Direct

ringana.com

264.38K

34.05%90.02K

65.95%174.36K

↓21.49%

↑9.99%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Germany on February 2026

As of February 2026, douglas.de leads Beauty & Cosmetics in Germany with 4.06M monthly visits. Its audience skews mobile-first (28.61% desktop / 28.61% mobile), and traffic is down month over month -25.89% and down year over year -3.58%. parfumo.de holds second with 3.13M visits and a mobile-leaning mix (37.56% desktop / 62.44% mobile), while flaconi.de ranks third with 2.73M visits.

Across the leaders, mysnep.com is the most mobile-first (99.7% of visits), whereas judithwilliams.com is the most desktop-reliant (56.56%). Momentum favors lovenails-shop.de in the latest month (16,593.86%), while lyko.com shows the steepest pullback.

Acquisition patterns also differ: douglas.de is driven primarily by search, douglas.de by direct, and douglas.de by referral; overall, 90 of the top 100 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Germany