Top Beauty & Cosmetics Websites in India

Name: Top websites in India (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in India, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nykaa.com

9.35M

13.37%1.25M

86.63%8.1M

↓1.99%

↑16.33%

Direct

discoverpilgrim.com

3.62M

3.19%115.42K

96.81%3.5M

↑1.23%

↑92.94%

Direct

gharsoaps.shop

3.04M

1.82%55.35K

98.18%2.98M

↑6.02%

↑825.98%

Direct

purplle.com

2.57M

5.1%131.22K

94.9%2.44M

↑11.9%

↓24.25%

Direct

bombayshavingcompany.com

2.47M

3.14%77.68K

96.86%2.4M

↓12.07%

↑123.73%

Direct

thedermaco.com

2.12M

4.55%96.56K

95.45%2.03M

↑36.02%

↑12.74%

Direct

themancompany.com

1.84M

2.46%45.22K

97.54%1.79M

↓0.25%

↑208.34%

Direct

nykaaman.com

1.8M

9.98%179.17K

90.02%1.62M

↓17.95%

↑77.45%

Direct

beminimalist.co

1.7M

9.52%161.82K

90.48%1.54M

↓14.29%

↑23.56%

Direct

mamaearth.in

1.64M

4.53%74.14K

95.47%1.56M

↑5.04%

↓33.4%

Direct

mcaffeine.com

1.48M

3.49%51.79K

96.51%1.43M

↓22.04%

↑97.49%

Direct

bellavitaorganic.com

1.37M

4.07%55.68K

95.93%1.31M

↑19.62%

↑64.98%

Direct

dotandkey.com

1.04M

6.85%71.3K

93.15%969.36K

↑24.52%

↑26.66%

Direct

fragrantica.com

1.04M

24.36%253.05K

75.64%785.8K

↑29.57%

↑88.18%

Direct

bebeautiful.in

949.45K

0.83%7.88K

99.17%941.57K

↑24.26%

↑298.38%

Direct

beardo.in

944.53K

4.49%42.41K

95.51%902.12K

↓10.02%

↑4.55%

Direct

reneecosmetics.in

935.93K

1.57%14.7K

98.43%921.23K

↓18.92%

↑52.64%

Direct

arata.in

911.83K

3.93%35.81K

96.07%876.02K

↑60.72%

↑97.87%

Direct

thedeconstruct.in

853.01K

7.22%61.6K

92.78%791.41K

↑21.06%

↑48.8%

Direct

smytten.com

768.8K

9.97%76.63K

90.03%692.17K

↑20.22%

↓41.19%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in India on February 2026

As of February 2026, nykaa.com leads Beauty & Cosmetics in India with 9.35M monthly visits. Its audience skews mobile-first (13.37% desktop / 13.37% mobile), and traffic is down month over month -1.99% and up year over year 16.33%. discoverpilgrim.com holds second with 3.62M visits and a mobile-leaning mix (3.19% desktop / 96.81% mobile), while gharsoaps.shop ranks third with 3.04M visits.

Across the leaders, reviewmentor.com is the most mobile-first (100% of visits), whereas sephora.com is the most desktop-reliant (43.38%). Momentum favors sweetcare.com in the latest month (319.84%), while brillare.co.in shows the steepest pullback.

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in India