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Check a Website’s TrafficTop Websites
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    MainTop Websitessephora.com

    Last updated: March 12, 2026

    sephora.com

    February 2026 Traffic Stats

    Beauty and CosmeticsRetail
    Global Rank:
    Worldwide
    1,014
    Country Rank:
    United States
    327
    Category Rank:
    Beauty and Cosmetics
    1
    Visits

    36.02M

    Authority Score

    84

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    sephora.com Web Traffic Statistics

    Get a snapshot of sephora.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    sephora.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February sephora.com received 36.02M visits with the average session duration 08:01. Compared to January traffic to sephora.com has decreased by -15.48%.
    Visits

    36.02M

    -15%
    Pages / Visit

    3.59

    Avg. Visit Duration

    08:01

    Bounce Rate

    56.03%

    Total Visits last 3 months
    Feb36.02M
    Jan42.62M
    Dec56.84M
    Get marketing insights →10x daily insights. Free!

    sephora.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Sephora.com's core audience is located in United States followed by Canada, and Australia.
    Country
    All devices
    Desktop
    Mobile
    United States76.55%27.58M25.6%74.4%
    Canada15.14%5.45M31.15%68.85%
    Australia0.64%229.85K31.69%68.31%
    United Kingdom0.57%204.28K55.43%44.57%
    Algeria
    		0.44%160.17K0.82%99.18%
    See all countries →10x daily insights. Free!

    sephora.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On sephora.com, visitors mainly come from Direct (49.85% of traffic), followed by google.com (19.44%). In most cases, after visiting sephora.com, users go to google.com and paypal.com.

    Show traffic details →

    sephora.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how sephora.com appears across today’s top AI platforms:
    • 84K visits from ChatGPT
    • 8K from jackandjill.ai
    • 6K from mikmak.ai
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    84K
    jackandjill.ai
    8K
    mikmak.ai
    6K

    Traffic from AI Platforms (Share of Total)