Top Beauty & Cosmetics Websites in Turkey

Name: Top websites in Turkey (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Turkey, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

watsons.com.tr

5.26M

4.23%222.58K

95.77%5.04M

↑150.95%

↑120.95%

Direct

gratis.com

5.06M

8.37%423.22K

91.63%4.63M

↑37.11%

↑56.63%

Direct

suslusozluk.com

1.76M

3.72%65.57K

96.28%1.7M

↑18.94%

↓41.48%

Direct

dermoeczanem.com

1.24M

20.97%260.18K

79.03%980.33K

↓16.52%

↓0.52%

Direct

rossmann.com.tr

1.18M

20.71%243.88K

79.29%933.86K

↓20.07%

↑30.09%

Direct

sephora.com.tr

913.75K

36.14%330.2K

63.86%583.55K

↓45.65%

↑22.05%

Direct

fragrantica.com

834.18K

24.76%206.55K

75.24%627.62K

↓57.14%

↑94.01%

Direct

yvesrocher.com.tr

719.86K

12.67%91.22K

87.33%628.64K

↓10.41%

↑6.37%

Direct

madparfum.com

462.63K

13.03%60.28K

86.97%402.35K

↑82.25%

↑27.22%

Direct

vogue.com.tr

379.32K

18.84%71.46K

81.16%307.86K

↑6.37%

↑35.91%

Search

narecza.com

339.13K

36.42%123.51K

63.58%215.62K

↑118.89%

↑12.28%

Direct

korendy.com.tr

316.43K

25.5%80.68K

74.5%235.75K

↑6.3%

↓21.32%

Direct

sachane.com

272.03K

19.15%52.1K

80.85%219.93K

↓43.4%

↑2.84%

Direct

eveshop.com.tr

268.46K

15.66%42.04K

84.34%226.42K

↑12.55%

↓39.55%

Direct

thepurestsolutions.com

266.52K

5.31%14.14K

94.69%252.38K

↑173.01%

↓21.64%

Direct

nivea.com.tr

254.84K

3.39%8.65K

96.61%246.19K

↑608.16%

↑148.22%

Direct

makyajtrendi.com

245.89K

4.18%10.27K

95.82%235.61K

↑22.47%

↑22.83%

Direct

flormar.com.tr

244.71K

11.25%27.52K

88.75%217.19K

↓10.01%

↑1.89%

Direct

toptantr.com

201K

20.7%41.61K

79.3%159.39K

↑44.17%

↓18.55%

Direct

kolayrandevu.com

200.23K

12.06%24.14K

87.94%176.09K

↑7.77%

↑26.32%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Turkey on February 2026

As of February 2026, watsons.com.tr leads Beauty & Cosmetics in Turkey with 5.26M monthly visits. Its audience skews mobile-first (4.23% desktop / 4.23% mobile), and traffic is up month over month 150.95% and up year over year 120.95%. gratis.com holds second with 5.06M visits and a mobile-leaning mix (8.37% desktop / 91.63% mobile), while suslusozluk.com ranks third with 1.76M visits.

Across the leaders, ilmakiage.com is the most mobile-first (100% of visits), whereas ozelparfum.com is the most desktop-reliant (100%). Momentum favors worlddutyfree.com in the latest month (10,839.67%), while noteshop.com.tr shows the steepest pullback.

Acquisition patterns also differ: watsons.com.tr is driven primarily by search, watsons.com.tr by direct, and watsons.com.tr by referral; overall, 71 of the top 100 sites are direct-led, 25 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Turkey