Top Sporting Goods Websites in Finland

Name: Top websites in Finland (Sporting Goods)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Finland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xxl.fi

815.5K

27.25%222.26K

72.75%593.25K

↑23.23%

↓30.19%

Direct

intersport.fi

495.83K

33.28%165K

66.72%330.82K

↓26.24%

↓25.22%

Search

budgetsport.fi

473.51K

17.72%83.93K

82.28%389.58K

↓16.67%

↓11.89%

Direct

fitnesstukku.fi

354.87K

14.93%52.99K

85.07%301.88K

↓14.03%

↑14.69%

Direct

adidas.fi

344.57K

6.5%22.4K

93.5%322.17K

↑41.32%

↑118.14%

Direct

nike.com

342.61K

10.19%34.9K

89.81%307.72K

↑8.95%

↑41.21%

Direct

stadium.fi

277.23K

32.96%91.38K

67.04%185.86K

↓18.19%

↓4.57%

Search

luhta.com

235.98K

14.41%34.01K

85.59%201.97K

↑34.56%

↓43.86%

Direct

varuste.net

229.31K

44.84%102.83K

55.16%126.48K

↓59.74%

↓32%

Search

kiekkobussi.com

208.61K

2.71%5.65K

97.29%202.97K

↓41.52%

↑1,472.08%

Direct

ruoto.fi

202.66K

33.72%68.34K

66.28%134.32K

↑74.08%

↓28.6%

Search

varusteleka.com

192.78K

31.43%60.59K

68.57%132.2K

↓7.62%

↑95.78%

Direct

otomix.com

185K

-

100%185K

↑16.05%

0%

Direct

fis-ski.com

175.06K

36.82%64.46K

63.18%110.61K

↓24.92%

↑107.68%

Direct

runningxpert.com

156.33K

2.27%3.55K

97.73%152.77K

↑68.43%

↑136.77%

Direct

stadiumoutlet.fi

128.68K

42.81%55.09K

57.19%73.6K

↓38.99%

↓6.85%

Direct

blue-tomato.com

103.69K

36.82%38.18K

63.18%65.51K

↑76.05%

↓26.39%

Direct

partioaitta.fi

100.69K

38.02%38.28K

61.98%62.4K

↓63.08%

↓36.11%

Search

nettiaseet.fi

72.41K

25.73%18.63K

74.27%53.78K

↓16.72%

↓32.53%

Direct

scandinavianoutdoor.fi

70.76K

65.43%46.3K

34.57%24.46K

↓56.11%

↓15.29%

Search

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Key Insights on Top Sporting Goods Websites in Finland on February 2026

As of February 2026, xxl.fi leads Sporting Goods in Finland with 815.5K monthly visits. Its audience skews mobile-first (27.25% desktop / 27.25% mobile), and traffic is up month over month 23.23% and down year over year -30.19%. intersport.fi holds second with 495.83K visits and a mobile-leaning mix (33.28% desktop / 66.72% mobile), while budgetsport.fi ranks third with 473.51K visits.

Across the leaders, otomix.com is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (100%). Momentum favors sokker.org in the latest month (137,261.53%), while salibandykauppa.fi shows the steepest pullback.

Acquisition patterns also differ: xxl.fi is driven primarily by search, xxl.fi by direct, and xxl.fi by referral; overall, 54 of the top 100 sites are direct-led, 44 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Finland