Top Sporting Goods Websites in Switzerland

Name: Top websites in Switzerland (Sporting Goods)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Switzerland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

2.63M

38.9%1.02M

61.1%1.61M

↓34.46%

↑10.77%

Direct

decathlon.ch

1.27M

30.44%385.25K

69.56%880.31K

↓39.72%

↑19.42%

Direct

ochsnersport.ch

546.37K

34.93%190.86K

65.07%355.51K

↓18.44%

↑0.33%

Direct

berg-freunde.ch

431.65K

29.85%128.84K

70.15%302.81K

↓7.05%

↑37.42%

Direct

bergzeit.ch

321.5K

39.56%127.19K

60.44%194.31K

↓10.23%

↑20.91%

Direct

snowleader.ch

269.73K

48.47%130.75K

51.53%138.98K

↓31.55%

↑2.25%

Direct

nike.com

245.94K

47.9%117.81K

52.1%128.13K

↑31.46%

↓10.93%

Direct

dosenbach.ch

235.14K

23.09%54.29K

76.91%180.85K

↓44.74%

↓2.84%

Direct

tradeinn.com

226.38K

25.69%58.17K

74.31%168.22K

↑71.01%

↓9.85%

Direct

fis-ski.com

197.76K

53.06%104.93K

46.94%92.84K

↓40.28%

↑15.87%

Direct

decathlon.net

165.12K

25.58%42.24K

74.42%122.89K

↓51.31%

↑21.41%

Direct

transa.ch

158.25K

49.93%79.01K

50.07%79.23K

↓32.5%

↑49.65%

Direct

adidas.ch

153.49K

38.34%58.85K

61.66%94.64K

↓24.01%

↓4.98%

Direct

ekosport.ch

141.2K

42.95%60.64K

57.05%80.56K

↑1.73%

↓0.35%

Direct

blue-tomato.com

132.48K

44.88%59.45K

55.12%73.03K

↓20.16%

↓29.1%

Direct

xctherm.com

103.55K

19.99%20.7K

80.01%82.85K

↑98.22%

↑192.48%

Direct

skateshop24.de

103.02K

-

100%103.02K

↑247.68%

↑1,061.8%

Direct

on-running.com

99.23K

97.54%96.79K

2.46%2.44K

↑10.07%

↓3.96%

Direct

decathlon.fr

96.73K

41.07%39.73K

58.93%57K

↓43.11%

↓19.21%

Direct

baechli-bergsport.ch

95.7K

58.07%55.57K

41.93%40.13K

↓27.38%

↑0.1%

Search

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Sporting Goods Websites in Switzerland on February 2026

As of February 2026, zalando.ch leads Sporting Goods in Switzerland with 2.63M monthly visits. Its audience skews mobile-first (38.9% desktop / 38.9% mobile), and traffic is down month over month -34.46% and up year over year 10.77%. decathlon.ch holds second with 1.27M visits and a mobile-leaning mix (30.44% desktop / 69.56% mobile), while ochsnersport.ch ranks third with 546.37K visits.

Across the leaders, skateshop24.de is the most mobile-first (100% of visits), whereas thenorthface.com is the most desktop-reliant (100%). Momentum favors trangosport.ch in the latest month (3,446.17%), while dopesnow.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 79 of the top 100 sites are direct-led, 17 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Switzerland