Top Sporting Goods Websites in Denmark

Name: Top websites in Denmark (Sporting Goods)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Denmark, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sport24.dk

651.3K

27.25%177.5K

72.75%473.8K

↓11.21%

↑15.49%

Direct

nike.com

507K

30.46%154.45K

69.54%352.55K

↓20.22%

↑38.97%

Direct

eventyrsport.dk

351.68K

32.79%115.32K

67.21%236.36K

↓32.67%

↑15.09%

Direct

unisport.dk

324.82K

34.51%112.1K

65.49%212.71K

↓2.25%

↓17.54%

Direct

loebeshop.dk

321.1K

18.03%57.88K

81.97%263.22K

↑17.17%

↑22.6%

Direct

tradeinn.com

254.13K

29.05%73.82K

70.95%180.31K

↓6.87%

↑19.59%

Direct

sportsbag.dk

245.32K

0.33%808

99.67%244.51K

↑9.23%

↑93.34%

Direct

outnorth.com

217.88K

23.26%50.68K

76.74%167.2K

↓18.71%

↑70.65%

Direct

fribikeshop.dk

216.27K

17.68%38.23K

82.32%178.04K

↑29.84%

↓3.08%

Direct

billig-arbejdstoj.dk

190.88K

45.56%86.96K

54.44%103.92K

↓27.33%

↓8.99%

Direct

adidas.dk

176.91K

41.57%73.54K

58.43%103.36K

↓36.2%

↓11.66%

Direct

spejdersport.dk

175.72K

42.75%75.12K

57.25%100.61K

↓60.94%

↑36.63%

Direct

bergfreunde.dk

173.64K

26.35%45.75K

73.65%127.89K

↑70.32%

↑28.91%

Search

cykelgear.dk

170.97K

36.5%62.4K

63.5%108.57K

↑19.86%

↑14.97%

Direct

skatepro.dk

168.14K

24.56%41.3K

75.44%126.85K

↑21.32%

↑22.18%

Direct

skisport.dk

163.39K

42.03%68.67K

57.97%94.72K

↓58.35%

↑3.34%

Search

friluftsland.dk

159.28K

31.68%50.45K

68.32%108.83K

↑0.87%

↑6.82%

Search

hummel.dk

132.72K

15.84%21.03K

84.16%111.7K

↑172.07%

↑0.34%

Direct

denintelligentekrop.dk

122.6K

8.92%10.94K

91.08%111.66K

↑1.28%

↑119.92%

Direct

sportsshoes.com

121.15K

1.88%2.27K

98.12%118.88K

↓17.85%

↑304.24%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Sporting Goods Websites in Denmark on February 2026

As of February 2026, sport24.dk leads Sporting Goods in Denmark with 651.3K monthly visits. Its audience skews mobile-first (27.25% desktop / 27.25% mobile), and traffic is down month over month -11.21% and up year over year 15.49%. nike.com holds second with 507K visits and a mobile-leaning mix (30.46% desktop / 69.54% mobile), while eventyrsport.dk ranks third with 351.68K visits.

Across the leaders, spearfishing.de is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (100%). Momentum favors spearfishing.de in the latest month (128,709.86%), while revolutionrace.dk shows the steepest pullback.

Acquisition patterns also differ: sport24.dk is driven primarily by search, sport24.dk by direct, and sport24.dk by referral; overall, 63 of the top 100 sites are direct-led, 29 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Denmark