Top Insurance Websites in Zambia

Name: Top websites in Zambia (Insurance)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Zambia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

workers.com.zm

11.91K

100%11.91K

-

↓32.36%

↑65.98%

Direct

picz.co.zm

3.66K

100%3.66K

-

↓18.77%

↑5.55%

Search

prudential.co.zm

2.09K

96.37%2.02K

3.63%76

↑28.07%

↑222.89%

Direct

zda.org.zm

1.78K

94.43%1.68K

5.57%99

↑40.66%

↑90.87%

Search

ecic.co.za

686

-

100%686

↑130.2%

0%

Direct

zsicgi.co.zm

558

100%558

-

↑22.37%

↑184.74%

Search

mlife.co.zm

494

100%494

-

↓36.75%

↑295.73%

Direct

madison.co.zm

489

100%489

-

↓35.57%

↓21.55%

Search

policybazaar.com

485

100%485

-

↑7.54%

↑162.82%

Direct

ipec.co.zw

440

100%440

-

↑214.29%

↑36.36%

Search

actuaries.org.uk

429

100%429

-

↑639.66%

↓12.52%

Search

goldman.co.zm

381

100%381

-

↑102.66%

↑58.26%

Direct

avon.co.za

372

100%372

-

↓64.33%

↑16.46%

Direct

cbz.co.zw

360

100%360

-

↓54.31%

↑1.19%

Direct

zep-re.com

264

100%264

-

↑355.17%

↓15.89%

Direct

prudential.com

250

100%250

-

↑338.6%

↑94.22%

Search

momentum.co.za

232

100%232

-

↓41.71%

↑681.64%

Direct

oldmutual.co.zw

202

100%202

-

0%

↓58.58%

Search

nicoinsurance.co.zm

201

100%201

-

↓56.87%

↑55.21%

Direct

reinsurancene.ws

186

100%186

-

0%

Search

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Key Insights on Top Insurance Websites in Zambia on February 2026

As of February 2026, workers.com.zm leads Insurance in Zambia with 11.91K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is down month over month -32.36% and up year over year 65.98%. picz.co.zm holds second with 3.66K visits and a desktop-leaning mix (100% desktop / 0% mobile), while prudential.co.zm ranks third with 2.09K visits.

Across the leaders, ecic.co.za is the most mobile-first (100% of visits), whereas workers.com.zm is the most desktop-reliant (100%). Momentum favors actuaries.org.uk in the latest month (639.66%), while hollard.co.zm shows the steepest pullback.

Acquisition patterns also differ: workers.com.zm is driven primarily by search, workers.com.zm by direct, and workers.com.zm by referral; overall, 36 of the top 91 sites are direct-led, 42 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Zambia