Top Finance Websites in Zambia

Name: Top websites in Zambia (Finance)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Finance Websites in Zambia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

yahoo.com

162.04K

99.32%160.93K

0.68%1.11K

↓4.15%

↑78.77%

Direct

napsa.co.zm

80.78K

98.22%79.34K

1.78%1.44K

↑20.41%

↑61.29%

Direct

zanaco.co.zm

62.63K

80.23%50.25K

19.77%12.38K

↑7.23%

↑61.92%

Direct

fnbzambia.co.zm

55.4K

99.63%55.19K

0.37%206

↓5.13%

↑97.05%

Direct

xm.com

39.52K

97.96%38.71K

2.04%808

↓1.39%

↑66.69%

Direct

boz.zm

33.94K

99.19%33.66K

0.81%276

↓20.02%

↑92.74%

Direct

stanbicbank.co.zm

29.51K

94.16%27.79K

5.84%1.72K

↑4.6%

↑93.76%

Direct

whitebit.com

29.27K

100%29.27K

-

↓6.2%

↑766.9%

Referral

izb.co.zm

24.83K

95.98%23.83K

4.02%998

↑14.55%

↑135.63%

Direct

xe.com

22.98K

99.73%22.92K

0.27%61

↓9.67%

↑55.7%

Direct

exness.com

21.72K

98.53%21.4K

1.47%319

↓41.75%

↑181.68%

Direct

deriv.com

20.88K

99.61%20.8K

0.39%82

↑32.34%

↑0.17%

Direct

accessbankplc.com

20.29K

99.29%20.14K

0.71%144

↓1.95%

↑261.56%

Direct

absa.co.zm

16.64K

98.77%16.44K

1.23%204

↓0.79%

↑91.97%

Direct

stripe.com

16.31K

92.91%15.15K

7.09%1.16K

↑7.23%

↑142.2%

Referral

paypal.com

15.56K

92.34%14.37K

7.66%1.19K

↑1.79%

↑3.22%

Direct

pocketoption.com

14.43K

97.17%14.03K

2.83%408

↑25.69%

↑264.58%

Direct

nmbz.co.zw

13.09K

100%13.09K

-

↑34.76%

↓62.42%

Direct

cybersource.com

12.11K

99.38%12.03K

0.62%75

↑12.38%

↑43.23%

Referral

sc.com

11.66K

99.22%11.57K

0.78%91

↑55.97%

↑69.49%

Direct

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Key Insights on Top Finance Websites in Zambia on February 2026

As of February 2026, yahoo.com leads Finance in Zambia with 162.04K monthly visits. Its audience skews desktop-first (99.32% desktop / 99.32% mobile), and traffic is down month over month -4.15% and up year over year 78.77%. napsa.co.zm holds second with 80.78K visits and a desktop-leaning mix (98.22% desktop / 1.78% mobile), while zanaco.co.zm ranks third with 62.63K visits.

Across the leaders, hmarkets.com is the most mobile-first (88.9% of visits), whereas whitebit.com is the most desktop-reliant (100%). Momentum favors mercury.com in the latest month (6,074%), while asa-international.com shows the steepest pullback.

Acquisition patterns also differ: yahoo.com is driven primarily by search, yahoo.com by direct, and yahoo.com by referral; overall, 84 of the top 100 sites are direct-led, 8 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Finance Websites in Zambia