Top Travel & Tourism Websites in Taiwan

Name: Top websites in Taiwan (Travel & Tourism)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Taiwan, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

5.53M

53.46%2.96M

46.54%2.57M

↓24.23%

↑32.77%

Direct

klook.com

3.4M

53.87%1.83M

46.13%1.57M

↓22.68%

↓19.7%

Direct

agoda.com

3.08M

56.97%1.75M

43.03%1.32M

↓27.18%

↓4.68%

Direct

railway.gov.tw

2.97M

25.31%752.29K

74.69%2.22M

↓8.03%

↓18.73%

Direct

booking.com

2.77M

69.17%1.92M

30.83%854.05K

↓27.38%

↓13.93%

Direct

kkday.com

2.61M

53.18%1.39M

46.82%1.22M

↓29.61%

↓23.85%

Direct

thsrc.com.tw

2.55M

29.34%747.19K

70.66%1.8M

↓16.71%

↓19.21%

Direct

eztravel.com.tw

1.46M

70.79%1.03M

29.21%426.83K

↓26.41%

↓0.44%

Direct

liontravel.com

1.23M

52.3%641.66K

47.7%585.29K

↓21.68%

↓11.63%

Direct

settour.com.tw

1.05M

34.49%362.42K

65.51%688.31K

↓22.7%

↑3.24%

Direct

colatour.com.tw

917.5K

37.21%341.36K

62.79%576.14K

↓26.65%

↑3.13%

Direct

backpackers.com.tw

872.76K

50.93%444.46K

49.07%428.3K

↓10.08%

↓26.14%

Search

tigerairtw.com

740.35K

59.46%440.22K

40.54%300.13K

↓38.9%

↓13.63%

Direct

gltjp.com

672.39K

55.58%373.69K

44.42%298.7K

↓14.62%

↑25.76%

Search

uptogo.com.tw

613.28K

47.14%289.13K

52.86%324.16K

↓27%

↑287.18%

Search

kimiyo.tw

550.73K

25.92%142.73K

74.08%408K

↑19.83%

↓12.06%

Direct

taiwan.net.tw

510.6K

23.32%119.08K

76.68%391.52K

↓0.04%

↓9.33%

Direct

funtime.com.tw

508.82K

21.79%110.9K

78.21%397.93K

↑30.23%

↓40.14%

Direct

cathaypacific.com

475.65K

48.92%232.68K

51.08%242.97K

↓23.12%

↓12.22%

Direct

wamazing.com

384.36K

53.68%206.32K

46.32%178.04K

↓29.99%

↓33.35%

Search

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Key Insights on Top Travel & Tourism Websites in Taiwan on February 2026

As of February 2026, trip.com leads Travel & Tourism in Taiwan with 5.53M monthly visits. Its audience skews desktop-first (53.46% desktop / 53.46% mobile), and traffic is down month over month -24.23% and up year over year 32.77%. klook.com holds second with 3.4M visits and a desktop-leaning mix (53.87% desktop / 46.13% mobile), while agoda.com ranks third with 3.08M visits.

Across the leaders, newcar-rental.com is the most mobile-first (99.11% of visits), whereas sabretn.com.tw is the most desktop-reliant (100%). Momentum favors xinxingcars.com in the latest month (4,058.15%), while startravel.com.tw shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 68 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Taiwan