Top Travel & Tourism Websites in Latvia

Name: Top websites in Latvia (Travel & Tourism)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Latvia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

460.37K

84.15%387.4K

15.85%72.98K

↓15.31%

↓6.47%

Direct

flightradar24.com

201.52K

90.4%182.17K

9.6%19.35K

↑7.68%

↓28.73%

Direct

ryanair.com

154.45K

73.57%113.63K

26.43%40.82K

↓19.43%

↓11.65%

Direct

skyscanner.net

116.9K

82.69%96.67K

17.31%20.23K

↓19.98%

↑3.49%

Direct

riga-airport.com

73.97K

45.87%33.93K

54.13%40.04K

↑1.72%

↓0.71%

Direct

tripadvisor.com

60.12K

81.82%49.19K

18.18%10.93K

↓21.04%

↓30.78%

Search

airbnb.com

50.24K

88.92%44.67K

11.08%5.56K

↓17.99%

↓15.56%

Direct

teztour.lv

43.61K

87.95%38.36K

12.05%5.26K

↓10.33%

↓8.38%

Direct

kiwi.com

42.98K

73.62%31.64K

26.38%11.34K

↓25.53%

↓16.51%

Direct

aviasales.ru

35.84K

89.84%32.2K

10.16%3.64K

↑0.89%

↓36.33%

Direct

tripadvisor.ru

35.06K

66.1%23.17K

33.9%11.89K

↑24.21%

↓30.21%

Search

turkishairlines.com

34.99K

76.01%26.6K

23.99%8.4K

↓15.83%

↑3.74%

Direct

celojumubode.lv

30.65K

84.57%25.92K

15.43%4.73K

↓15.02%

↓12.33%

Search

novatours.eu

29.27K

100%29.27K

-

↑34.84%

↑131.57%

Direct

getyourguide.com

26.67K

78.93%21.05K

21.07%5.62K

↓63.98%

↑58.66%

Direct

novatours.lv

23.91K

87.73%20.98K

12.27%2.93K

↓29.41%

↓25.04%

Direct

luxexpress.eu

22.95K

58.39%13.4K

41.61%9.55K

↓34.1%

↓15.68%

Direct

economybookings.com

22.74K

100%22.74K

-

↑200.21%

↑29.46%

Referral

bookinggroup.com

22.54K

100%22.54K

-

↑322.55%

↑20.97%

Direct

lot.com

22.33K

52.35%11.69K

47.65%10.64K

↑11.06%

↑64.38%

Direct

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Key Insights on Top Travel & Tourism Websites in Latvia on February 2026

As of February 2026, booking.com leads Travel & Tourism in Latvia with 460.37K monthly visits. Its audience skews desktop-first (84.15% desktop / 84.15% mobile), and traffic is down month over month -15.31% and down year over year -6.47%. flightradar24.com holds second with 201.52K visits and a desktop-leaning mix (90.4% desktop / 9.6% mobile), while ryanair.com ranks third with 154.45K visits.

Across the leaders, zuiderduin.nl is the most mobile-first (100% of visits), whereas novatours.eu is the most desktop-reliant (100%). Momentum favors traveloka.com in the latest month (4,451.22%), while agoda.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 80 of the top 100 sites are direct-led, 16 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Latvia