Top Apparel & Fashion Websites in Russia

Name: Top websites in Russia (Apparel & Fashion)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Russia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lamoda.ru

4.66M

72.8%3.39M

27.2%1.27M

↓19.99%

↓7.22%

Direct

threads.com

982.56K

60.61%595.56K

39.39%387K

↑12.04%

↑208,313.33%

Search

usmall.ru

839.64K

71.73%602.28K

28.27%237.36K

↓9.57%

↑4.78%

Direct

rendez-vous.ru

663.34K

57.48%381.29K

42.52%282.05K

↓33.59%

↓28.4%

Direct

stockmann.ru

465.77K

58.01%270.2K

41.99%195.58K

↓23.51%

↓14.76%

Direct

befree.ru

460.11K

63.12%290.43K

36.88%169.69K

↓1.25%

↓27.58%

Direct

sela.ru

382.97K

46.37%177.57K

53.63%205.4K

↓9.32%

↓7.59%

Direct

brandshop.ru

353.83K

86.71%306.79K

13.29%47.04K

↓9.36%

↓38.69%

Direct

snowqueen.ru

322.19K

45.95%148.05K

54.05%174.14K

↓38%

↓28.94%

Direct

laredoute.ru

311.99K

76.29%238K

23.71%73.99K

↓4.34%

↓32.36%

Direct

shein.com

291.47K

49.48%144.21K

50.52%147.26K

↓13.42%

↑20.38%

Direct

ostin.com

238.44K

49.13%117.15K

50.87%121.29K

↓1.7%

↓53.11%

Direct

zarina.ru

226.43K

50.65%114.69K

49.35%111.74K

↓21.33%

↓51.99%

Direct

loverepublic.ru

198.18K

58.1%115.15K

41.9%83.03K

↓9.8%

↓1.1%

Direct

twinset.ru

194.04K

100%194.04K

-

↑429.72%

↓4.12%

Direct

gloria-jeans.ru

173.4K

57.96%100.5K

42.04%72.91K

↓16.11%

↓66.92%

Direct

henderson.ru

173.04K

61.77%106.89K

38.23%66.15K

↓5.43%

↓34.56%

Direct

zara.com

144.17K

92.87%133.89K

7.13%10.28K

↓51.34%

↓28.36%

Direct

tradeinn.com

140.02K

64.61%90.47K

35.39%49.56K

↓8.68%

↓43.22%

Search

nikifilini.com

139.38K

73.01%101.76K

26.99%37.62K

↓7.25%

↓45.18%

Direct

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Key Insights on Top Apparel & Fashion Websites in Russia on February 2026

As of February 2026, lamoda.ru leads Apparel & Fashion in Russia with 4.66M monthly visits. Its audience skews desktop-first (72.8% desktop / 72.8% mobile), and traffic is down month over month -19.99% and down year over year -7.22%. threads.com holds second with 982.56K visits and a desktop-leaning mix (60.61% desktop / 39.39% mobile), while usmall.ru ranks third with 839.64K visits.

Across the leaders, snmall.ru is the most mobile-first (100% of visits), whereas twinset.ru is the most desktop-reliant (100%). Momentum favors agolde.com in the latest month (1,608,400%), while lacoste.ru shows the steepest pullback.

Acquisition patterns also differ: lamoda.ru is driven primarily by search, lamoda.ru by direct, and lamoda.ru by referral; overall, 81 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Russia