Top Apparel & Fashion Websites in Hong Kong

Name: Top websites in Hong Kong (Apparel & Fashion)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hong Kong, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

6.42M

55.11%3.54M

44.89%2.88M

↓15.72%

↑1,809,643.9%

Direct

mercari.com

804.31K

46.9%377.24K

53.1%427.07K

↓15%

↑39.02%

Direct

nike.com.hk

350.59K

55.92%196.04K

44.08%154.55K

↓31.3%

↓48.56%

Direct

zara.com

324.44K

18.11%58.76K

81.89%265.68K

↑17.47%

↑106.44%

Direct

adidas.com.hk

261.95K

47.23%123.72K

52.77%138.24K

↓11.81%

↓22.03%

Direct

zalora.com.hk

192.83K

37.47%72.25K

62.53%120.58K

↓64.65%

↑7.9%

Direct

levi.com.hk

182.64K

5.16%9.43K

94.84%173.21K

↑202.46%

↑34.7%

Direct

revolve.com

158.78K

19.15%30.4K

80.85%128.37K

↑82.91%

↑115.77%

Direct

uniqlo.com

146.35K

30.1%44.05K

69.9%102.3K

↑9.18%

↑5.25%

Direct

louisvuitton.com

142.45K

39.73%56.59K

60.27%85.86K

↓22.69%

↑12.26%

Direct

iteshop.com

135.99K

52.72%71.7K

47.28%64.29K

↓8.77%

↓13.45%

Direct

net-a-porter.com

113.53K

44.53%50.55K

55.47%62.98K

↑54.07%

↑6.65%

Direct

shein.com

112.92K

30.84%34.83K

69.16%78.09K

↓31.52%

↑96.56%

Direct

lanecrawford.com.hk

109.91K

54.93%60.38K

45.07%49.53K

↓36.24%

↑49.37%

Direct

chanel.com

86.36K

39.94%34.5K

60.06%51.87K

↑20.61%

↓14.64%

Direct

zozo.jp

83.23K

71.13%59.2K

28.87%24.02K

↓24.07%

↑30.86%

Direct

hermes.com

80.81K

62%50.1K

38%30.71K

↓24.15%

↑21.3%

Direct

lululemon.com.hk

77.49K

60.82%47.13K

39.18%30.36K

↓21.43%

↑32.88%

Direct

charleskeith.com

72.56K

32.06%23.26K

67.94%49.3K

↑36%

↑31.04%

Direct

asos.com

67.98K

53.55%36.4K

46.45%31.58K

↑10.81%

↑18.27%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hong Kong on February 2026

As of February 2026, threads.com leads Apparel & Fashion in Hong Kong with 6.42M monthly visits. Its audience skews desktop-first (55.11% desktop / 55.11% mobile), and traffic is down month over month -15.72% and up year over year 1,809,643.9%. mercari.com holds second with 804.31K visits and a mobile-leaning mix (46.9% desktop / 53.1% mobile), while nike.com.hk ranks third with 350.59K visits.

Across the leaders, beyondyoga.com is the most mobile-first (99.78% of visits), whereas lightinthebox.com is the most desktop-reliant (100%). Momentum favors beyondyoga.com in the latest month (4,726.14%), while mrporter.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 86 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hong Kong