Top Reference Websites in New Zealand

Name: Top websites in New Zealand (Reference)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Reference Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rocketreach.co

61.48K

33.38%20.52K

66.62%40.96K

↑180.65%

↑70.48%

Search

bmc.net.nz

53.31K

0.39%209

99.61%53.1K

0%

↑5,813.45%

Direct

zoominfo.com

43.01K

62.75%26.99K

37.25%16.02K

↓21.7%

↑3.75%

Search

cektekno.com

22.46K

-

100%22.46K

↑173.6%

↑237.93%

Direct

apollo.io

16.57K

100%16.57K

-

↑13.83%

↑2.74%

Direct

gracefoundation.co.nz

15.15K

0.65%98

99.35%15.05K

↑117.42%

↑654.8%

Direct

dnb.com

14.21K

44.28%6.29K

55.72%7.92K

↑45.28%

↓1.25%

Search

hunterhunnie.com.au

12.71K

-

100%12.71K

↓25.55%

↑159,076.78%

Search

shoof.co.nz

12.1K

100%12.1K

-

↑327.72%

↑107.06%

Direct

manikaranautos.co.nz

7.71K

8.03%619

91.97%7.09K

↑385,350%

↑5.24%

Search

efconstruction.co.nz

7.18K

-

100%7.18K

↑3,120.63%

↑202,375%

Direct

meetvince.co.nz

6.78K

2.36%160

97.64%6.62K

↓51.46%

↑3,886.32%

Direct

zaubacorp.com

6.74K

3.16%213

96.84%6.53K

↑940.59%

↑341.01%

Direct

trilogyengineers.com

6.4K

-

100%6.4K

0%

Direct

servicefinder.co.nz

6.27K

100%6.27K

-

↑17.76%

↑506.41%

Search

infobel.com

5.99K

100%5.99K

-

↑187.62%

↑27.89%

Direct

thompsonplumbing.co.nz

5.66K

-

100%5.66K

↑5,500.99%

↑582.78%

Paid

aihitdata.com

5.5K

-

100%5.5K

0%

↑274.01%

Search

a1decorating.co.nz

4.22K

3.18%134

96.82%4.08K

0%

↑1,092.96%

Search

navigahub.com

3.67K

100%3.67K

-

↓85.14%

↓54.78%

Direct

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Key Insights on Top Reference Websites in New Zealand on February 2026

As of February 2026, rocketreach.co leads Reference in New Zealand with 61.48K monthly visits. Its audience skews mobile-first (33.38% desktop / 33.38% mobile), and traffic is up month over month 180.65% and up year over year 70.48%. bmc.net.nz holds second with 53.31K visits and a mobile-leaning mix (0.39% desktop / 99.61% mobile), while zoominfo.com ranks third with 43.01K visits.

Across the leaders, cektekno.com is the most mobile-first (100% of visits), whereas apollo.io is the most desktop-reliant (100%). Momentum favors manikaranautos.co.nz in the latest month (385,350%), while thedogboxbarbershop.co.nz shows the steepest pullback.

Acquisition patterns also differ: rocketreach.co is driven primarily by search, rocketreach.co by direct, and rocketreach.co by referral; overall, 37 of the top 100 sites are direct-led, 54 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Reference Websites in New Zealand