Top Automotive Websites in Ireland

Name: Top websites in Ireland (Automotive)
Creator: Semrush
License: https://sem.digisrvr.space/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Automotive Websites in Ireland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

donedeal.ie

5.54M

28.05%1.55M

71.95%3.99M

↓12.33%

↓10.62%

Direct

boards.ie

2.15M

21.43%460.08K

78.57%1.69M

↓45.95%

↓10.52%

Direct

ebay.ie

1.57M

39.47%618.11K

60.53%948.09K

↓5.76%

↓2.4%

Direct

motortax.ie

628.34K

27.44%172.44K

72.56%455.89K

↓9.28%

↓3.72%

Direct

ncts.ie

618.75K

21.47%132.83K

78.53%485.92K

↑10.44%

↑11.93%

Direct

carzone.ie

531.18K

39.84%211.63K

60.16%319.55K

↓27.67%

↓6.46%

Direct

formula1.com

405.66K

10.77%43.7K

89.23%361.96K

↑20.93%

↑39.71%

Direct

carsireland.ie

338.62K

38.3%129.69K

61.7%208.93K

↑7.87%

↓21.78%

Direct

carnewschina.com

336.64K

0.03%88

99.97%336.56K

↑85.26%

↑246.25%

Direct

autotrader.co.uk

324.6K

27.29%88.58K

72.71%236.01K

↑24.7%

↑26.65%

Direct

micksgarage.com

289.81K

17.76%51.47K

82.24%238.33K

↓44.69%

↑21.52%

Direct

motorsport.com

270.79K

10.98%29.74K

89.02%241.04K

↓2.47%

↓26.21%

Direct

theaa.ie

199.81K

43.51%86.93K

56.49%112.88K

↑2.1%

↑43.38%

Direct

aviva.ie

183.66K

53.77%98.76K

46.23%84.9K

↓3.75%

↑32.66%

Direct

tesla.com

182.11K

19.57%35.64K

80.43%146.47K

↑17.04%

↓9.4%

Direct

toyota.ie

179.6K

18.11%32.53K

81.89%147.08K

↑24.37%

↓25.77%

Direct

halfords.ie

174.06K

34%59.19K

66%114.87K

↓50.1%

↑21.13%

Search

usedcarsni.com

171.32K

19.4%33.23K

80.6%138.09K

↑89.81%

↑1.97%

Direct

motor1.com

168.43K

2.56%4.31K

97.44%164.12K

↑20.69%

↑33.32%

Direct

otomoto.pl

161.73K

10.67%17.26K

89.33%144.47K

↑24.93%

↑25.18%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Automotive Websites in Ireland on February 2026

As of February 2026, donedeal.ie leads Automotive in Ireland with 5.54M monthly visits. Its audience skews mobile-first (28.05% desktop / 28.05% mobile), and traffic is down month over month -12.33% and down year over year -10.62%. boards.ie holds second with 2.15M visits and a mobile-leaning mix (21.43% desktop / 78.57% mobile), while ebay.ie ranks third with 1.57M visits.

Across the leaders, milneroffroad.com is the most mobile-first (100% of visits), whereas theory-tester.com is the most desktop-reliant (65.67%). Momentum favors hwestmotors.ie in the latest month (31,576.49%), while standvirtual.com shows the steepest pullback.

Acquisition patterns also differ: donedeal.ie is driven primarily by search, donedeal.ie by direct, and donedeal.ie by referral; overall, 88 of the top 100 sites are direct-led, 9 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Automotive Websites in Ireland