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October 13, 2026London, UK

    Last updated: April 13, 2026

    smartly.co.nz

    March 2026 Traffic Stats

    Global Rank:
    248,617
    Country Rank:
    New Zealand
    1,975

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    smartly.co.nz Web Traffic Statistics

    Get a snapshot of smartly.co.nz online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    smartly.co.nz Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March smartly.co.nz received 145.01K visits with the average session duration 13:30. Compared to February traffic to smartly.co.nz has decreased by -8.99%.
    Total Visits last 3 months
    Mar145.01K
    Feb159.34K
    Jan107.57K
    Get marketing insights →10x daily insights. Free!

    smartly.co.nz Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Smartly.co.nz's core audience is located in New Zealand followed by United States, and Philippines.
    Country
    All devices
    Desktop
    Mobile
    New Zealand
    91.33%132.44K42.41%57.59%
    United States2.0%2.91K100.0%0.0%
    Philippines1.98%2.87K100.0%0.0%
    Hong Kong1.4%2.04K100.0%0.0%
    Nigeria
    1.34%1.94K0.0%100.0%
    See all countries →10x daily insights. Free!

    smartly.co.nz Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On smartly.co.nz, visitors mainly come from Direct (82.64% of traffic), followed by google.com (11.17%). In most cases, after visiting smartly.co.nz, users go to google.com and westpac.co.nz.

    smartly.co.nz Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Smartly.co.nz's audience also visits employmenthero.com, followed by employment.govt.nz.
    #1
    Visits:

    2.54M

    #2
    Visits:

    108.61K

    smartly.co.nz Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Smartly.co.nz’s traffic has dropped by -11.53% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 38.0% up to current paid search traffic.

    smartly.co.nz Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    smartly.co.nz Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to smartly.co.nz, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    New Zealand
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    smarty payroll
    N
    12,9000.9323.53%
    smart payroll
    N
    12,9000.9313.82%
    smartly payroll
    N
    11,6002.0912.98%
    smartpayroll nz
    N
    17201.465.84%