Semrush logo
  • Products

    Start Here

    • Semrush One
    • Enterprise
    • Features
    • Request a Demo
    • Talk to Sales

    Find the Right Tools

    • AI Visibility Toolkit
    • SEO Toolkit
    • Traffic & Market Toolkit
    • Content Toolkit
    • Local Toolkit
    • Social Toolkit
    • Advertising Toolkit
    • PR Toolkit

    Platform

    • Integrations
    • App Center
    • API
    • Data Sources

    Top Apps

    • AdClarity
    • Exploding Topics
    • Other apps
  • Pricing
  • Resources

    Grow with Semrush

    • Blog
    • Knowledge Base
    • Academy
    • Success Stories
    • AI Visibility Index
    • Webinars
    • News

    Explore Free Tools

    • AI Visibility Checker
    • SEO Checker
    • Website Traffic Checker
    • Keyword Tool
    • Backlink Checker
    • Top Websites by Traffic
    • Explore Other Free Tools

    About Semrush

    • About Us
    • Stats and Facts
    • Integrations
    • Affiliate Program
    • Contact us
  • Enterprise
Log InSign Up
  • News
  • Data & Insights
  • Company News
  • Product News
Search icon
Semrush logo
  • Products
  • Pricing
  • Resources
  • Enterprise
  • News
  • Data & Insights
  • Company News
  • Product News
Log InSign Up

Start Here

  • Semrush One
  • Enterprise
  • Features
  • Request a Demo
  • Talk to Sales

Find the Right Tools

  • AI Visibility Toolkit
  • SEO Toolkit
  • Traffic & Market Toolkit
  • Content Toolkit
  • Local Toolkit
  • Social Toolkit
  • Advertising Toolkit
  • PR Toolkit

Platform

  • Integrations
  • App Center
  • API
  • Data Sources

Top Apps

  • AdClarity
  • Exploding Topics

Grow with Semrush

  • Blog
  • Knowledge Base
  • Academy
  • Success Stories
  • AI Visibility Index
  • Webinars
  • News

Explore Free Tools

  • AI Visibility Checker
  • SEO Checker
  • Website Traffic Checker
  • Keyword Tool
  • Backlink Checker
  • Top Websites by Traffic
  • Explore Other Free Tools

About Semrush

  • About Us
  • Stats and Facts
  • Integrations
  • Affiliate Program
  • Contact us
Main page /Product News

Keyword Magic Tool: A Powerful Keyword Research Solution for Your SEO or PPC Campaign

May 4, 2016
Keyword Magic Tool: A Powerful Keyword Research Solution for Your SEO or PPC Campaign
Keyword research involves brainstorming, and it must be done on a regular basis with the help of specific tools. To achieve your best SEO results, it’s important to choose the most relevant keywords.
Easier said than done.
Researching keywords involves continuous discovery, careful consideration of new opportunities and niches, and integration with the rest of your marketing endeavors in order to achieve profitable results. Compiling a list of keywords and sticking with it for months won’t do much justice to your overall keyword strategy. Searchers’ intentions have been changing ever since search engines first became available to the public.
So how do you conduct dynamic keyword research that covers relevant keywords and remains profitable?
It is going to take some magic.

What Is the Keyword Magic Tool and Why Use It?

The Keyword Magic Tool (KMT) is the most powerful keyword research solution we offer. It provides access to an extended database with over 17 billion keywords and a streamlined interface for organizing research on the go.
SEMrush has taken a unique approach by assembling all the integral keyword research tools one can ever ask for in one place. While it is very comprehensive, this is still just the initial beta release, with even more features to be added in time.
The Keyword Magic tool saves you valuable time by automatically calculating keyword potential for you, factoring in metrics such as:
  • CPC and volume (which are pretty standard metrics, but you can’t do without them)
  • Keyword difficulty
  • Competition level
  • SERP features
1a.png
Our smart solution allows you to export up to one million keywords in a single file. Now you won’t need to compile and merge multiple reports.
Also, you can now group your keywords into niches to evaluate your current niche, or consider expanding into different ones.
From a technical standpoint, we now gather data much faster than before and offer a much wider range of analysis for both single keywords and groups of keywords.
a1.png
Keyword Research: Recent Updates and How They Work Together How to better navigate around SEMrush keyword research tools. Improved UX and UI, all keyword research tools in one ecosystem. Read more...
Our primary mission is to make life easier for digital marketers by reducing the amount of time they spend on monotonous, everyday activities and helping businesses take advantage of all their opportunities.
Check out more useful information on the tool here.
Start your keyword research. Go to the Keyword Magic Tool.
Let us know if you have any comments, questions or suggestions by sending us an email at keyword-magic-feedback@semrush.com.

Download as

PDF
DOCX

Share

Relevant news

Enterprise AIO Extends AI Shopping Report Across ChatGPT and Google AI Mode

Semrush Enterprise AI Optimization’s (AIO) AI Shopping report now delivers unified merchant and product-level insights across both AI shopping experiences.
Product News
March 6, 2026

Semrush Enterprise Adds Log File Analysis to Site Intelligence and AI Optimization

New Bot and Agent Analytics capabilities give teams clearer understanding of how search engines and AI crawlers interact with their websites, unlocking new visibility opportunities.
Product News
February 2, 2026

Query Fan-Out Analysis Comes to Semrush Enterprise AI Optimization, Revealing the Search Signals Behind AI Responses

New capabilities identify the background queries made by AI models, which are run through search engines. This helps brands identify further terms to target for AI visibility and align their SEO and GEO strategies
Product News
January 15, 2026

Get started with Semrush today

Try Semrush free for seven days. Cancel anytime.

Start free trial
  • Semrush One
  • Features
  • Pricing
  • Free Trial
  • Compare Semrush
  • Success Stories
  • Stats and Facts
  • Affiliate Program
  • Enterprise SEO
  • Enterprise AIO
  • Enterprise SI
  • Insights24
  • Mfour
  • App Center
  • Top Websites
  • Free Tools
  • Sensor
  • About Us
  • News
  • Careers
  • Partners
  • For Investors
  • Semrush Select
  • Global Issues Index
  • Contact us
  • Knowledge Base
  • Academy
  • API
Community
  • Semrush Blog
  • Webinars
  • Ambassador Program
LinkedInInstagramTikTokYouTubeFacebookX
© 2008 - 2026 Semrush. All rights reserved.
Privacy PolicyTerms of ServiceCookies Settings
Semrush
Connecting...