How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape.
Expertise
- content writing
- content strategy
- content production
- ai
- content engineering
Education
- BA in Economics Management
Author
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
Contributor
What Is Answer Engine Optimization? And How to Do It
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.
Generative Engine Optimization: A Practical Guide
Learn how generative engine optimization helps you appear in AI-powered search results.
Google Knowledge Graph: What it is & why it matters
Google’s Knowledge Graph is an information database with entity details. Here’s how to optimize for it.