Aoife McIlraith

VP of Marketing in Core Unit AT Semrush

Aoife has worked in marketing for over 20 years. She is an award winning marketer and global SME for multi-market, multi-lingual content strategies.

Author

Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome Them

With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.

Original Research & Studies

Aoife McIlraith14 min readNovember 17, 2021

2021 Core Web Vitals Update: Assessing the Initial Impact

We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we managed to pinpoint thanks to the analysis of all the retrieved data.

Original Research & Studies

Aoife McIlraith6 min readAugust 17, 2021

Welcome to the Fastest Backlink Discovery Tool Ever

It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market.

Link Building

Aoife McIlraith6 min readJune 15, 2021